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HTC launches its flagship device HTC One to regain lost ground

The newest gift from HTC – the HTC One android Smartphone has finally been launched. It is actually the successor to the One X of HTC but its hardware and software design and unique design of camera.


This phone is expected to create a stiff competition with other big players like Apple and Samsung and it has to prove its worth over its rival within few weeks as Samsung also going to launch its much hyped S4 within a month’s time.

The approximate price of this phone ranges from £459 to £510 for handset only.

The phone’s specification includes a complete aluminum frame with a 4.7 inch 1080p LCD  display with 468 ppi which is much better Samsung S3’s 306ppi. The phone has a 1.7 GHz quad-core Snapdragon 600 processor, 2GB of RAM. Its internal storage capacity comes in two denominations – either 32GB or 64 GB both are non-expandable. One of its special feature and uniqueness lies in its camera with ‘Ultrapixel’ image sensor  which claims to capture more light than its rival phones resulting in better picture quality specially when light is not sufficient. But the camera is only 4mega-pixel unlike the other smartphones which generally have 8mega-pixel camera. HTC confirmed that they emphasized on technology rather than mega-pixel size for better picture. It also has the facility of optical image stabilization. The device is compatible with LTE radio. It includes front-facing stereo speakers, Beats Audio and HDR Audio recording facility. As software design concerned, this flagship device from the Taiwan based mobile manufacturing giant, is incorporated with Android 4.1. One includes only one digital clock with weather display instead of that HTC’s unique flip clock windget used in previous devices.  There is a new features added here is “BlinkFeed” which is nothing but a news aggregator just below the clock.

HTC has developed several remarkable android devices in the past but it has been struggling financially in last few years because of the stiff competition with its rivals. In 2012 it had developed the HTC One X but that failed to make impact much because of the success of Samsung Galaxy S3 and iPhone 5. So the financial constraint has forced it to launch this flagship device to regain the market share at least to some extent.

HTC One, released in March, is likely to be available via 185 carriers and retailers including the big ones like AT & T and T Mobile in United States, O2 and Vodafone UK in Uk, for 80 countries across the globe.

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