
Brightpoint Inc., the official distributor of HTC products in the territory of Russia, enters into the Russian market. They have the exclusive right to sell communicators with additional 20% percent discount.
The president of Marvel Sergey Girdin confirms that in April they were one of the official importers of HTC products. “The fact that HTC has become a recognizable brand in Russia, of course, is thanks to Brightpoint”, – he stresses.
The General-Director of JSC “Russian Telephone Company” (RTC), manager of a retail network of MTS, Sergey Rumyantsev expects that the reduction in the supply chain affect the ultimate price for HTC communicators. “We expect that further step will be the transition to direct sales, which will allow HTC to control distribution channels,” – he called the current share in total sales of HTC in RTK “low.”
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