HTC Realized its Mistakes

The end of 2011 was not fertile for HTC as it didn’t earn much. As a result the company became a target for critique. In similar cases people never refrain from making predictions either.

The same happened with Nokia; the low sales numbers the company registered in 2009, gave analysts a reason to state Nokia’s lost its popularity and will not be able “to rise from the ashes.” The Finnish company had problems, but in no way it was sinking. As you know Nokia is already back, I wonder where those analysts are right now. Later Canadian RIM appeared in a similar situation, but presently the company has a new CEO who is very serious, so analysts rather carefully make their statements. On the whole it’s due (if I can say so) to Taiwanese HTC  that the attention towards those companies has somehow decreased. Nevertheless, unlike the previous companies HTC has no intention to change its CEO; instead it’ll change its strategy.

The smartphone vendor has finally realized that making too many devices within a short period of time and offering them to customers was a great mistake. No customer would love buying a handset and discover the next day there is a better one available on the market. But this was not the only mistake — HTC’s chief financial officer, Winston Yung admitted that their high-end smartphones were too thick, had insufficient battery life and finally people couldn’t make choice because of the similar design of their smartphones. What Yung said is right and I see no reason to disagree, though a lot many people will say the design of HTC smartphones is a distinguishing lineament. But let’s agree that it doesn’t mean all handsets must look similar.

The decision is already made. As Yung says, HTC’s new generation handsets are on the way, and they will bring a new breath to HTC. Some of them will be introduced at MWC 2012 and we’ll see how the company has improved both “design and components.”

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