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HTC Puts Off Rollout Of Latest Smartphone

The roll out of HTC’s latest flagship smartphone is being delayed owing to the fact there are some technical problems on the part of the company. Sources said some shortage of components has pushed back the roll out which was supposed to be with few days. However, it is indeed a setback for this Taiwan based mobile manufacturer especially when it is trying to turn around the sales volume to create its own space in the market.


Several retail distributors and telecom operators including Vodafone Group PLC and Best Buy Co. have confirmed the delay with official statements. Vodafone Group said that HTC had notified them of shipment delays of the new smartphone. Best Buy Co. said that it was planning to sell the smartphone around the third week of March, but the date has been put off for the time being. HTC executives attributed the delay in shipments to shortages of key components including metal casings and camera parts. One of the HTC executive was quoted as “The Company has a problem managing its component suppliers as it has changed its order forecasts drastically and frequently following last year’s unexpected slump in shipments; HTC has had difficulty in securing adequate camera components as it is no longer a tier-one customer.”

HTC unveiled the HTC One smartphone in February this year. HTC One, the android based smartphone includes an all aluminum body with 4.7 inch touch-screen. According to the sources close to HTC, that smartphone would be available in 80 countries through 185 carriers in March. But due to that technical problem, it has failed to complete the shipment by the stipulated time.

HTC One was the company’s last attempt to regain its lost share in the smartphone market but a delay means that the others will eat up market, especially after the launch of Galaxy S4 from Samsung.

HTC is already facing a tough challenge from its competitors Samsung and Apple. Reports also show its decline in market share – in 2012 HTC’s market share dipped to 4.6% in global smartphone market from 8.8% in the previous year while in the same year Samsung and Apple held their market shares as 30.2% and 19.1% respectively.

Though it is the fact that HTC has stepped up marketing efforts to promote its new products but analysts say the effectively will be judged if the sales volume and market share improve in this year.

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