HTC has been in a marsh starting from Q4 2011. This is the period when the company started falling after record shipments in the previous quarter. There were many opinions why HTC appeared in such a situation, and the most acceptable one was the great number of smartphones the manufacturer launched within a short period, so users couldn’t choose any of them. But Peter Chou sent an email to its employees in which he mentioned another preventing factor.
The email was titled “we are coming back,” and it’s difficult not to agree with him because HTC has a powerful smartphone in face of the One X. Even HTC CEO talked about it in the message saying, “The industry’s best rating for HTC’s One X handset is evidence the company has the best products. There are also strong products in the pipeline for this year and early next year.”
But to use all their potential, HTC must kill… bureaucracy. On this occasion Peter Chou was rougher and said, “We have people in meeting and talking all the time but without decision, strategic direction or sense of urgency. Bureaucracy crept in without clear ownership. We agreed to do something but we either didn’t do it or executed it loosely. Please make sure that we kill bureaucracy. Stay firm with the hero innovations and make them even bigger and deliver them.”