So 2012 is on now, and the mobile competition race resumes after a little stop for the New Year celebrations period. It’s time to reshuffle the “horses” and put in operation the strategies devised for this year back in 2011. This concerns especially the Taiwanese HTC, which stands now on the fall or stand ground amid the fierce competition from its main three rivals – Nokia, Samsung and Apple.
There were plenty of reports coming at the end of last year with many customers complaining of HTC smartphones’ poor design and functionality. And those were not just a petty whining of unsatisfied customers but the signs of a very broad problem HTC found itself in the last quarter of 2011. So it is high time to hear from HTC news as to what they prepared for getting out of that situation. Rumors last year spoke about HTC designing a quad-core processor smartphone.
If true HTC will go significantly ahead of its main competitors and will prove it produces not only stylish but also technically advanced devices. Alvin Kwok, an analyst at JPMorgan Chase, particularly said, “HTC will maintain its lead against rivals by two months if it unveils Tegra 3- and MSM 8960-based smartphones in February and ships the models on time in April.” HTC is expected to come forward with its new quad-core handset in the Mobile World Congress, which will be held in Barcelona from February 27 – March 1. But it remains to see if HTC will be the only manufacturer at that event with such announcements or not.