HTC Looking for a Hero Smartphone

Much has been written and said about the difficult situation the Taiwanese HTC found itself recently. As rationality demands, reasons behind such failures were investigated and it seems HTC has found out the main mistake it made last year. The mistake was the launch of so many devices within a very short time period. This did confuse potential HTC buyers and the strain of confusion indirectly made them drop HTC as a choice for purchase.

This is the conclusion HTC analysts came to. Besides there is always a method of looking at what makes the competitors succeed. And that is focusing on one or two flagship devices for a year. HTC particularly wants to adopt Apple iPhone and Samsung Galaxy S style as of introducing new smartphones. HTC’s UK representative Phil Johnson said, “We have to get back to focusing on what made us great – amazing hardware and a great customer experience. We ended 2011 with far more products than we started out with. We tried to do too much. So 2012 is about giving our customers something special.”

To concentrate more on the “special” smartphone, HTC is ready to ease its attention to the tablet market, while not completely withdrawing from it. But will only the issue of numbers solve the problem?

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