Recently HTC bought the 51% shares of Beats Audio for $300 million. This was a step forward, because this technology offers high-class headsets. Moreover, it clearly shows the goals of the company — their products aim at young people.
Yesterday general manager, Middle East and Africa Region at HTC, Vladimir Malugin announced about their goal to conquer the 10% of market share in the Middle East and Africa. They are sure Beat Audio will help them in this deal providing quality and clear sound.
HTC’s already launched two awesome devices with this technology, the HTC Sensation XE and the HTC Sensation XL. Both handsets have a 1.5GHz processor and an 8MP camera, but they come in different screen sizes — the Sensation XE features a 4.3-inch screen, while the Sensation XL sports a monster-sized 4.7-inch display.
Altogether, they have many common features and are designed almost for the same market — for people who pay much attention to sound features. Most of these consumers are young people spending time listening to music, playing games and so on. The Beats headphones include a remote control, which allows to play, pause and rewind tracks, as well as respond to calls.