iOS and Android are two opposite platforms and it is associated with the philosophy the companies advocate to. While Apple launches only one smartphone and one tablet during the year, several manufacturers cooperating with Google launch about two handsets each month. This helped Android become more popular. I’d say Andy Rubin’s dream to see Google’s mobile operating system on every screen out there is coming true.
However, the platform’s progress is in different directions — while iOS has remained almost the same operating system and has undergone slight changes within three years, Android’s progress is obvious, and the picture below proves it.

The main difference is that iOS is a closed operating system and offers the users what it thinks they basically need, while Android is an open-sourced platform with a high level of customization, which means every user can change things however they want. We have to admit this affects the popularity rank. Android’s growth doesn’t scare Apple and it’s not planning to change anything regarding its “philosophy” (I personally think this is for the better). So in the future we’ll see which strategy and philosophy is better. Altogether, both companies mirror different types of people — those who like to force their taste and those who let people choose what they need.









